WorldSprings Named Official Wellness Destination of the Dallas Cowboys and Dallas Cowboys Cheerleaders

Apr 29

DALLAS, April 29, 2026 (WELLNESS INTERVIEWS) — Wellness destination WorldSprings has been named the Official Wellness Destination of the Dallas Cowboys and the Dallas Cowboys Cheerleaders.

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Under the partnership, players, cheerleaders, and fans will have access to WorldSprings’ Dallas location, which is situated less than five miles from The Star, the Cowboys’ headquarters in Frisco. The facility offers mineral soaking pools, saunas, cold plunges, and guided contrast therapy circuits designed to support relaxation and recovery.

“Becoming the official wellness destination of the Dallas Cowboys and Dallas Cowboys Cheerleaders is an important milestone for WorldSprings Dallas. We've built WorldSprings to support consistent, high-quality recovery, and we're proud to offer these athletes impactful resources when away from their training facility to support high performance throughout a demanding season,” said Rob Kramer, Chief Executive Officer of WorldSprings.

WorldSprings operates multiple globally inspired regions within its Dallas property, featuring water temperatures ranging from 55°F to 108°F. The facility also offers spa services, including massages, facials, LED red light therapy, sauna stretch classes, and guided contrast therapy programming.

“Recovery is a key part of staying consistent throughout the season. Having access to WorldSprings allows us to take care of our bodies and stay prepared for everything the schedule requires,” said Josh Butler of the Dallas Cowboys.

Jacob Stone, Senior Vice President of Corporate Partnerships Sales and Marketing for the Cowboys, said the partnership aligns with the organization’s focus on performance and innovation.

“We are thrilled to welcome WorldSprings to the Cowboys family. As a first-of-its-kind outdoor wellness and recovery destination, WorldSprings aligns seamlessly with our commitment to innovation. We're excited to partner with a brand that is redefining how recovery supports performance,” Stone said.

To mark the partnership, WorldSprings participated in the 2026 Cowboys Draft Party at the Ford Center within The Star in Frisco, offering promotional experiences for attendees.

WorldSprings currently operates locations in Dallas; La Verkin, Utah; and Glenwood Springs, Colorado, and stated it is continuing to expand its national footprint.

For more information, visit www.worldsprings.com.

Source: WorldSprings