Blueair Partners With Knicks Guard Josh Hart During Playoff Run
Josh Hart, Guard, New York Knicks • Photo Credit: Blueair
Wellness Interviews
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Wellness Interviews ♾️
The collaboration focuses on recovery, sleep, and home air quality as part of Hart’s performance routine. The campaign launches as the Knicks prepare for their first NBA Finals appearance in 27 years.
“I take recovery seriously, probably more seriously than people think when they see me roll up to post-game press conferences with a glass of wine or pizza. My pre-game nap is non-negotiable. Family time is non-negotiable. You spend so much time focusing on training, nutrition, and sleep, but I've learned that the environment you live in matters, too. Since having kids, I've become much more aware of the air we breathe at home because I want my family in the healthiest environment possible. The environment you recover in matters. Better air helps me sleep, recover, and show up at my best, both on the court and at home with my family. When I'm feeling rested, I can bring more energy and focus to everything I do, from competing at the highest level to being present as a husband and a dad. That's why I'm excited to partner with Blueair and have more control over the air my family and I breathe every day,” said Hart.
The partnership highlights Blueair’s Signature Series air purifiers, including the Blueair Signature Small model. The company’s air purification systems are installed throughout the Knicks Performance Center training facility.
“Josh Hart embodies a truth we've always known at Blueair: that what you can't see shapes how you perform, recover, and live. For Josh, recovery doesn't stop when he leaves the gym. That's why he relies on Blueair in both the Knicks Performance Center and his family’s home—helping him sleep, recover, and show up at his best, both on the court and for his family. As the Official Air Care Partner of the Knicks, we are excited to be part of the routine that fuels this caliber of team and their incredible performance,” said Lara Kerbaj, Chief Marketing & Growth Officer at Blueair.
The campaign includes social media content, connected TV placements, and out-of-home advertising. A limited-edition Knicks-branded Blueair purifier is scheduled for release later this summer.
For more information, visit www.blueair.com.
Source: Blueair
