Club Pilates Launches National Campaign Promoting Inclusivity in Fitness

Fitness

Nov 3

IRVINE, Calif., November 3, 2025 (WELLNESS INTERVIEWS) – Fitness company Club Pilates, a subsidiary of Xponential Fitness specializing in Pilates-based training, has launched a new national campaign titled “Every Body Club Pilates”. The initiative highlights inclusivity and accessibility in Pilates, emphasizing that the practice is suitable for all ages, body types, and experience levels.

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The campaign debuted nationwide and includes placements across television, digital, social, and out-of-home platforms. It premiered on ABC’s The View and will continue to air on programs such as Good Morning America and General Hospital, as well as on digital and social channels. Out-of-home placements, including Los Angeles International Airport (LAX), extend the campaign’s visibility to a broad audience.

At the center of the campaign is Laressa Mems, a Club Pilates Master Instructor, alongside real members featured in the creative. The message aims to represent Pilates as an inclusive, community-driven practice that promotes strength and well-being.

“This campaign is more than a message, it’s a reflection of our mission. Club Pilates has always stood for accessibility and community, and now we’re amplifying that on a national stage to show that Pilates truly is for Every BODY,” said Amanda Croce, Chief Marketing Officer of Club Pilates.

The “Every Body Club Pilates” campaign was developed in partnership with Zambezi as the brand’s creative agency and Exverus by Brainlabs as the media agency of record. The integrated media plan will reach audiences across multiple touchpoints, from morning television to digital streaming and travel hubs.

Founded in 2007 and headquartered in Irvine, California, Club Pilates operates as the world’s largest Pilates brand by studio count. The company offers a 500-hour instructor training program and has been recognized on Entrepreneur Magazine’s Franchise 500 and Inc. 5000 lists.

For more information, visit www.clubpilates.com.

Source: Xponential