Pilates Addiction Marks 200 Territories Sold and Debuts New Gold WundaFormer at Miami Pop-Up
NEWPORT BEACH, Calif., December 12, 2025 (WELLNESS INTERVIEWS) — Fitness franchise company Pilates Addiction has announced that it has surpassed 200 territories sold nationwide. To mark the milestone, the company hosted an Art Basel–inspired pop-up event at the Fontainebleau Miami, where it debuted the Aurum, its patented gold WundaFormer.
Wellness Interviews
♾️
Wellness Interviews ♾️
The oceanfront activation brought together influencers, media, franchisees, Pilates practitioners, DJs, and wellness brands. Thirty gold reformers were featured on the resort lawn, showcasing the equipment that will anchor upcoming East Coast studio openings, including West Boca Raton.
Pilates Addiction describes its method as grounded in athletic intensity, biomechanical precision, and proprietary technology, with the Aurum combining a reformer, jump board, ballet barre, and Wunda Chair into a single apparatus.
“Crossing 200 territories is a testament to both the momentum of the brand and the growing demand for performance-focused Pilates. Our Miami pop-up brought the brand to life in a way that reflects where fitness culture is headed – experiential, elevated, and rooted in real results. Operators and clients alike are choosing Pilates Addiction because it blends premium design, precision coaching, and athletic training into one powerful experience,” said Sarah Luna, CEO of Pilates Addiction.
Recent franchise agreements for the company include territories in Chandler, Arizona; Mission Viejo, California; and Bridgewater, New Jersey. The company reports that more than 100 new locations are preparing to open in 2026.
According to Pilates Addiction, its growth is supported by a science-based training method, proprietary educator pipeline, refined studio design, and an integrated operating system encompassing real estate, marketing, and member acquisition.
For more information, visit www.pilatesaddiction.com.
Source: Pilates Addiction
