WHOOP Appoints Dirk-Jan van Hameren as Chief Marketing Officer
Dirk-Jan "DJ" Van Hameren (Left), Chief Marketing Officer of WHOOP • Photo Courtesy of WHOOP
WHOOP has appointed Dirk-Jan "DJ" van Hameren as Chief Marketing Officer as the company surpassed 3 million members worldwide.
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BOSTON, July 8, 2026 (WELLNESS INTERVIEWS) – Human performance technology company WHOOP has named Dirk-Jan "DJ" van Hameren as its new chief marketing officer, bringing the former Nike Global Chief Marketing Officer to the company as it continues expanding its global membership.
Van Hameren joins WHOOP after more than three decades at Nike, where he served as Executive Vice President and Chief Marketing Officer. His previous leadership roles also include positions at IMAX Corporation and MetaMedia. Prior to his business career, he represented the Netherlands as a track cyclist at the 1992 and 1996 Olympic Games.
According to WHOOP, the appointment comes as its global membership surpassed 3 million after adding its latest one million members in seven months. The company reports that international membership has increased more than elevenfold since January 2023, with 58% of members now located outside the United States.
In his new role, van Hameren will oversee the company's global marketing strategy, including brand, creative, international markets, media, athlete partnerships and product storytelling.
"The next great health company will do more than deliver breakthrough technology. It will also inspire people to take control of their health every day. DJ has spent his career building brands that shape culture and motivate millions of people, and I'm excited for him to bring that experience to WHOOP. What attracted me to WHOOP was the scale and importance of the opportunity. The company has earned extraordinary credibility with elite athletes and built an incredibly engaged, global community of more than three million members. But I believe we're still at the very beginning. Proactive health will become one of the defining categories of our generation. WHOOP will build the global brand that defines it," said Will Ahmed, founder and CEO of WHOOP, and Dirk-Jan "DJ" van Hameren, chief marketing officer of WHOOP.
WHOOP provides wearable technology and subscription-based health insights focused on sleep, recovery, fitness and overall health. The company was founded in 2012 and ships its products to 56 countries.
For more information, visit www.whoop.com.
Source: WHOOP
