Herbalife and Cristiano Ronaldo Launch “Fuel Like Ronaldo” Performance Nutrition Campaign
Photo Credit: Herbalife
LOS ANGELES, May 8, 2026 (WELLNESS INTERVIEWS) — Health and wellness company Herbalife Ltd. (NYSE: HLF) has launched its global “Fuel Like Ronaldo” campaign in collaboration with professional soccer player Cristiano Ronaldo.
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According to the company, the initiative is designed to translate performance nutrition strategies used by elite athletes into guidance for everyday consumers focused on energy, recovery and daily wellness routines.
“For more than two decades, Herbalife has been helping elite athletes optimize performance through science-backed nutrition programs. The ‘Fuel Like Ronaldo’ campaign makes Herbalife’s nutrition expertise accessible to everyone. We are combining our expertise in performance nutrition with new digital tools to create a simple, effective system that can help anyone live a healthier, more active life,” said Stephan Gratziani, Chief Executive Officer of Herbalife.
The campaign introduces a four-step framework — Prepare, Perform, Recover and Repeat — intended to simplify sports nutrition principles into daily habits. Herbalife states that the initiative will be promoted through social media content, digital experiences and in-person activations tied to major sporting events.
Herbalife and Ronaldo have maintained a partnership since 2013. The company has supported Ronaldo’s training and recovery with products including Formula 1 protein shakes and Herbalife24® CR7 Drive. In a press release, Herbalife also notes Ronaldo’s involvement in its Pro2col™ digital platform and its acquisition of certain assets of personalized supplements company Bioniq.
“Discipline in nutrition has always been a key part of my success, both on and off the pitch. I’ve worked with Herbalife for many years and believe in the power of consistent, structured fueling. The ‘Fuel Like Ronaldo’ campaign is about sharing those principles so anyone can perform, recover, and feel their best every day,” said Cristiano Ronaldo.
Herbalife states that its independent distributors will support the campaign by helping customers incorporate the framework into their routines. The initiative also includes a Ronaldo-inspired shake made with Herbalife products.
More information is available at www.fuellikeronaldo.com.
Source: Herbalife Ltd.
